I shit you not, I saw this at the grocery store today:
What genius greenlighted this? Honestly. What kind of person wakes up one morning and decides to pitch a dog food styled after one of the most disturbing, horrible movies of all time? What's the message? "More likely than not, you will eventually have to kill your best friend. Deal with that harsh reality every day at feeding time with Old Yeller dog food!"
This, from the Kroger press release about the food, is not to be believed:
"The movie is a timeless classic that transcends generations, and we believe this brand will appeal not only to original fans, but to the millions of Americans who share the same kind of special bond with their beloved dogs," said Barry Vance, Kroger senior corporate category manager.
Special bond?! Is he kidding? Hey, Barry, the kid had to shoot the dog! Didn't you watch that part? I mean, I cried for like a week. What the hell kind of person wants to reinforce that horrifying imagery?
"Bringing Disney's Old Yeller brand to a trusted retailer like Kroger was a natural fit," said Christopher King, category director, Disney Consumer Products FMCG. "Disney's Old Yeller dog food is for those dogs that are part of the family."
So much a part of the family, in fact, that we'll take them out back and take their lives if they get sick. And after we kill the dog, we'll go ahead and send grammy out on that ice floe. Callous bastards.